성능이 세일즈에 미치는 영향(빅테크 레퍼런스)

google
- 1s to 3s the probability of bounce increase 32%
- 1s to 5s the probability of bounce increase 90%
- 1s to 6s the probability of bounce increase 106%
- 1s to 10s the probability of bounce increase 123%
출처) https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf

akamai
- Half of consumers browse for products and services on their smartphones, while only one in five complete purchases using those phones
- A 100-millisecond delay in website load time can hurt conversion rates by 7 percent
- A two-second delay in web page load time increase bounce rates by 103 percent
- 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load
- Bounce rates were highest for mobile phone shoppers, while tablet shoppers had the lowest bounce rate
출처) https://www.akamai.com/newsroom/press-release/akamai-releases-spring-2017-state-of-online-retail-performance-report

microsoft
- Adding a 1second delay to the page duration decreased user satisfaction by 1.6% and decreased revenue per user by 2.3%
- A 2-second delay resulted in 3.8% and 4.3% decreases, respectively
출처)https://www.webperformance.com/load-testing-tools/blog/2010/06/microsoft-affirms-the-importance-of-web-performance/

amazon
- Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction
출처) http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html